Don’t you know that a million dollars isn’t cool…

Hi ElephantDrive Nation,

World Backup Day is just around the corner. Are you ready???

The organizers of World Backup Day have a web site and a twitter feed, and they are sounding the call.

Don’t be an April fool. Backup your files. Check your restores.

Sure it’s a totally manufactured concept, mostly used for marketing purposes. That doesn’t matter to us, because every March 31st it achieves an important goal that we endorse: it raises general awareness of the importance of data backup. So first off – kudos to the World Backup Day team.

Having said that, we think it is comical/interesting/exciting to see what sort of marketing efforts get deployed around the annual reminder day. One that caught our eye was an online backup provider that is offering a “$1 Million Online Backup Giveaway.” This sounded a little too good to be true, so we checked it out. Are they giving away $1 million? Of course not. They don’t seem like fools and they aren’t giving away any money. What they are doing is offering three months of free storage to the first 66,667 accounts created, something they claim is worth (in aggregate) $1 million.

Funny. Cute. Going to get nice headlines. Bravo fellas. But not cool. You think a million dollars is cool? It’s like you never even saw the movie…

We’re taking the important lesson of The Social Network to heart. If you are one of the first 33,500,838 people to create a paying account at ElephantDrive between now (the time of this post) and the end of World Backup Day, all you need to do is write us an email at support@elephantdrive.com with the subject line “a billion dollars” from the email address associated with your account, and we’ll give you three months free! A billion dollar backup giveaway!!! Now that’s cool.

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3 Ways Online Sharing Can Boost Your Business

This is the fourth in our series posts guest authored by the Cloud Observation Squadron, offering inisghts, suggestions, and interesting facts about cloud storage to all members of the ElephantDrive Herd (and pretty much anyone else who will read).

Gone are the days of a typical 9-to-5 job. Work is now performed around the clock in multiple places with various people. The new way to share information with colleagues is by online sharing. There are many ways online sharing can boost your business maximizing efficiency.

“Many people are saying that 2013 will be the “break-out” year for cloud storage. A number of factors are pushing online data storage offerings – including file sharing, backup, archiving and more – beyond the consumer and small business market and into big business datacenters.” – Paul Rudo, Key Differences Between Server and Desktop Online Storage

File sharing is easy with online sharing through an online backup service. Upload a file from anywhere to the secure server. The file enters the network and is instantly shared with the designated recipients. This way of sharing information has endless possibilities. Partners working across countries can communicate with little effort. Everyone will literally be on the same page.

The backup of data is another hassle that an online sharing service solves. Major amounts of data are lost everyday due to improperly backing up data or not even backing up at all. Did you sync your data today?

Archiving data is necessary. Stop sorting though endless mounds of CDs or other storage devices trying to find that one important document or email address. Important information is accessible fast and easily using server-specific features. When all data has been loaded into a secure network, finding a needle in a hay stack is child’s play.

One key differentiator of ElephantDrive is that we have software that runs not only on laptops, desktops, etc.. but also that runs natively on NAS devices. It is managed entirely through the NAS admin and our web interface and is the leading solution in the space (ships from the factory on NETGEAR, QNAP, and Thecus devices, and others to come). Please, contact us about your data management.

Amat Victoria Curam

This is a special shout out to one of our most interesting and erudite users. They wrote in asking if we had picked a motto yet and suggested an old but appropriate one.

In Latin, it might sound intimidating: “Amat Victoria Curam.” But when translated into English, it seems like a great fit for our efforts – it means “Victory Loves Preparation.” Being prepared means, among other things, having a solid backup plan, so we think it just might work.

Online Backup Service Myths Debunked

This is the third in our series posts guest authored by the Cloud Observation Squadron, offering inisghts, suggestions, and interesting facts about cloud storage to all members of the ElephantDrive Herd (and pretty much anyone else who will read).

Online backup services are made to keep important documents, videos, music and audio safe from accidental deletion, hackers, and other natural or digital disasters. Some people, however, still carry around significant doubts, still hesitant to trust that online services will keep their information safe. Today we’re going to review some of these concerns and debunk them as the myths they are.

Myth #1: An online backup service is ‘all or nothing.’
Some users feel they have too much data to back up, like an enormous music library or video files of TV shows. It doesn’t have to be ‘all or nothing,’ but using an online backup service will provide benefits. Pick the specific folders that include the files that can’t ever be recreated (e.g. documents and pictures, instead of items that could be repurchased from a digital content store) and use the backup service in those departments only. That way it becomes a gradual step and limits the size needed for your account.

Myth #2: Physical media is better protection.
People think that a online backup service is less secure than backing it up using a DVD or flash drive. The thought of someone else hacking or having access to your files is scary, but the flash drive or DVD isn’t a better solution. DVDs and flash drives fill up quickly and the longer a person continues to use it the greater chance of files getting erased accidentally. Plus, unless you are consistently moving the other media to a totally different location, the same disaster that strikes the computer could affect the backup (a fire in the house may get them both). An online backup service makes sure your files last as long as you want them and keeps them in a totally distinct physical location.

Myth #3: Online backup services are too exposed to the web.
The stigma is that anyone on the inside and outside can gain entry nto your personal data with our without your permission. The truth is information is backed up on servers where only the people you want access to it can get it. We don’t let anyone else have access to your information unless you allow it. The files are encrypted prior to leaving your computer and stay that way while in transit and at rest on our servers. Even if someone were to somehow breach all of our security protocols and actually get their hands on the disks from within the secure physical facility, all they would have is a bunch of encrypted blobs.

Online backup services are a brilliant way to get more work done without taking separate time to back up information. It’s safer than a hard copy or backing up to storage media. On top of that it’s a good way to eliminate paper which saves the environment. Contact us for more information on our backup service.

Save Your Business with NAS Cloud Storage

This is the second in our series posts guest authored by the Cloud Observation Squadron, offering inisghts, suggestions, and interesting facts about cloud storage to all members of the ElephantDrive Herd (and pretty much anyone else who will read).

The statistics are just scary. Over half of small and medium-sized businesses are at risk of losing data using old storage methods like USBs and CDs via external hard-drives. The businesses aren’t even taking the time to back-up their data daily. While 90% of 500 businesses surveyed by Buffalo Technology agrees that this is unacceptable behavior, only 40% of those business professionals seek advice from an IT specialist.

“Failing to back up data to the cloud, or to a networked NAS device, rather than removable media devices leaves the company at much higher risk of data loss, leakage and hacking.” -Paul Hudson, 62% of small and medium-sized business owners continue to rely on USBs, CDs and desktop storage

You can’t afford to lose any more data. Data is time. And more importantly, time is money. A few small businesses are starting to take the possibility of data loss seriously and combining a fast, reliable Network Attached Storage (NAS) device with a powerful online backup system. This “belt-and-suspenders” approach is the best way to ensure against digital disaster.

ElephantDrive provides a NAS compatible cloud-based backup, storage, and sharing solution called NAS cloud storage. It is the future. Soon all desktops, laptops, and other devices will use this method of data storage. It is fast, easy and a sure way that you won’t lose any data. Our system is managed entirely through the NAS admin and our web interface.

Ready to join the future of online sharing? Stop putting your business at risk, and contact us now.

Cloud Observations: Real Cloud Storage Security Takes Know-how

This is the first in a series posts guest authored by the Cloud Observation Squadron, offering inisghts, suggestions, and interesting facts about cloud storage to all members of the ElephantDrive Herd (and pretty much anyone else who will read).

Businesses today are eagerly seeking out the cloud to better serve their computing and data storage needs; unfortunately, many of these same businesses are not as concerned about cloud storage security as perhaps they should be.

The versatility and storage capabilities make the cloud appealing for a variety of reasons; however, there are security concerns that must be addressed for a business’ data to remain secure.

Data security is first and foremost on everyone’s mind, especially ours at ElephantDrive. One of the most prevalent security concerns found on the cloud is data leakage. Since the cloud’s very nature is one of a shared platform, many businesses are concerned that their data will be inadvertently or purposefully shared with others. Properly architected systems will silo data, making it unusable by other accounts and strong data encryption applied pre-transfer (while it is still on your device) will effectively guarantee the data’s privacy (data is not encrypted, even “at rest”). This basic level of encryption will safeguard your data, but so will the manner in which the physical computing infrastructure is maintained. Our computers and storage devices are maintained by our partners in secured, temperature-controlled cages that are backed with redundant power, connectivity, and fire/flood procedures to add further layers of protection for your most valuable information.

Customer identification must also be carefully considered since one company’s data will very likely be pooled with another’s. As a result, we “…insist on persistent authentication at the most granular level.” If pooled businesses share credentials in addition to space, then it is possible that a business’ information could be deleted, although not deciphered, by those outside of the company. If access to a particular pool of data is only granted on the basis of very specific credentials, the likelihood that an unauthorized individual will access the data becomes lessened.

Additionally, we compartmentalize the most sensitive data so that only insufficient tidbits of information remain that will not divulge precious secrets without their separated counterparts.

While data encryption is critical for protection, businesses may also want to verify that the connection line is also secure (i.e. that “the channel of communication is private”). It is prudent to assume the worst and work to prevent any data snooping that may occur as the data travels through routers and switches across the web.

The cloud offers a level of high security for all users who take the proper precautions. Please contact us today to ensure the proper protection for data.