NAS Market to Grow

At ElephantDrive, we are huge fans of Network Attached Storage (NAS) devices.  As a cloud backup, sync, and sharing platform, we are focused on helping users migrate their data into the cloud.  That being said, we’ve always envisioned a hybrid world in which simple, secure online storage complements fast, reliable local storage. NAS devices are ideal components of this type of mixed system, so we’ve become the leader for tightly integrated backup for NAS makers.
We recently came across a great article highlighting expected growth in the NAS industry. Below you’ll find a synopsis of what we think are the most important details. However, if you want to read the full report, please click here.
A study by Research Markets reported that global enterprise NAS storage markets are expected to grow at a CAGR of 25.85% over the period of 2014-2019. According to the report, enterprises worldwide are expanding businesses in order to stay cometitive-thus leading to new trends in this vertical. Significant infrastructure development, growing business data, and users need for collaborative file/folder sharing abilities are driving this significant market growth.

Manage cloud backup services trends in SMBs

Talkin’Cloud reported on compelling new survey data that illustrates how comprehensive cloud backup solutions have become an essential piece of the services portfolio that MSPs offer to their SMB customers.  The recent survey (of 434 U.S. based IT resellers and MSPs) reveals the impact of cloud backup offerings on their business. Key findings from the Survey: Managed Cloud Backup Services are:

  • 51 percent of respondents pointed that “they could not effectively compete without cloud backup solutions as part of their portfolios.”
  • 79% of the survey respondents predicted increasing demand for cloud backup solutions in the next 12 months.
  • 75% of respondents find their managed cloud backup solutions as a gateway to up-selling more high-margin services
  • Reliability and cost are top factors for consideration with reliability of service being a greater of the two.

The top concern for SMBs that are still waiting to adopt cloud backup solutions is the need to keep data on-site for security reasons.  ElephantDrive is one of the most comprehensive cloud backup, sync, and sharing solutions providers and has addressed security concerns by enforcing on-site encryption (using 256-bit AES) of all data backed up to ElephantDrive. This means that you data never leaves your devices unencrypted.  Additionally, the data is transferred over a secure SSL channel. For even greater security, ElephantDrive also offers the option to encrypt data using user provided keys. This ensures that only you (or whomever you share your password with) has the ability to decrypt your data. You can read more about all the security measures ElephantDrive takes to protect our customers data here.

ElephantDrive has been working with resellers and MSPs in the U.S. and internationally to enable them to resell the ElephantDrive cloud backup solution. To learn more about ElephantDrive’s robust reseller program, check out the ElephantDrive Reseller Program PDF here.

ElephantDrive iOS App Demo #1 – Back Up Phone Contacts & Pictures

This just in! As a new version of our iOS app was made available in the iPhone/iPad app store recently, we are thrilled to present you with a mini series of ElephantDrive iOS App Demos to help you back up, store, and share your files easily and efficiently! We are proud to say that backing up contacts and pictures on your phone has never been made easier!

Now, let us get started – as long as you already have an ElephantDrive account (Need a free one? Sign up at http://home.elephantdrive.com/plans-and-pricing/free-plans/), we are only a few clicks away!

Step 1: Install the ElephantDrive iOS app on your iPhone/iPad. We can be found in your app store or at this link: https://itunes.apple.com/us/app/elephantdrive/id637645058

Step 2: Open your ElephantDrive iOS app. You will see your ElephantDrive Home Screen (as the image below on the left). Click on the Setting tab to make sure that you have Backup turned on for both Contacts and Pictures (as the image below on the right).

The Setting tab looks like this: demo 1 blog 1-2

demo 1 blog 1

Step 3: Click on the Backup tab. You will see the options of Contacts and Pictures. The number of new files updated since your last back in your Contacts and Pictures will be displayed. Click on the item that you want to back up; be patient (wait time depends on your network connections and the size of your data); BOOM, it’s done! You can cancel the backup process anytime by clicking on Cancel.

The Backup tab looks like this: demo 1 blog 2-2

demo 1 blog 2

Now you have your Contacts and Pictures on phone safely backed up to your ElephantDrive My Computers folder!

Extra: If you want to see what files from your phone Contacts and Pictures have been backed up to ElephantDrive, simply go to the Main tab, click on My Computers, and you will see a list of devices that you have backed up your data from. You can click on any of them to see the files associated with the device. In this case, the name of the mobile phone is “Bing”. Click on “Bing”, you will see the Contacts and Pictures folders. Click into the respective folders to see the contacts and photos that you have backed up via ElephantDrive. Again, you can also find them in your My Computers folder on our desktop drive or web browser at www.ElephantDrive.com.

The Main tab looks like this: demo 1 blog 3-2

demo 1 blog 3

A browser view of your Contacts and Pictures backup folders:

demo 1 blog 3-3

At ElephantDrive, we care about what our users think. As we are constantly working to improve our products and their usability, if you have any feedback regarding improvements you’d like to see; new features that you wish we had; issues you encountered using our service, send your suggestions our way at support@ElephantDrive.com. We would like to hear from you!

p.s. We are currently in the process of developing the ElephantDrive App for Android. Stay tuned and LIKE us on Facebook at www.facebook.com/ElephantDrive.cloud for our latest news and promotional offers. We will keep you in the loop!

Make your cloud backups NSA proof.

Make your cloud backups NSA proof.

Data privacy is of the utmost importance when it comes to securing our user’s data. In the light of the recent revelations of NSA snooping on all types of digital media and communication, we thought it made sense to explore ElephantDrive’s strongest measures for keeping your data in the cloud secure from prying eyes.

First, the basics…

When you backup to the ElephantDrive cloud, ElephantDrive always encrypts your data locally before it gets uploaded to our servers. Any data being uploaded to ElephantDrive is transformed with the Advanced Encryption Standard, also known as AES, using a 256-bit key locally on your device (PC, MAC, server, etc.). By default, this secure encryption key is provided by ElephantDrive. Once the data is encrypted, it is then transferred over to the ElephantDrive servers over a 128-bit secure SSL channel, a second layer of security to prevent anyone trying to intercept the data while in transfer. You can read more about the default security methods we employ to keep your data secure.

These methods will keep your data secure from almost everyone, but what if ElephantDrive is legally forced to hand over your data to the government. In other words, “how do we make it NSA proof?”

In order to make your data NSA proof, ElephantDrive gives you the option to use a “personal encryption key”, which replaces the default encryption key provided by ElephantDrive. This option allows you to use encryption keys that even ElephantDrive doesn’t know or have access to. When you select the “personal encryption key” option, instead of using the default keys provided by ElephantDrive, the keys are derived from your password. Since ElephantDrive doesn’t keep your password in plain text, which is required to obtain any personal encryption keys, it is impossible for us to decrypt your data.

What this means is that in a case ElephantDrive is required by a valid court order to hand over your data to a government agency, such as NSA; we only have your encrypted data to provide to them. As ElephantDrive doesn’t have the keys that were used to encrypt the data, there is nothing further we have that we can provide. This ensures that unless you provide your password to someone, which holds the encryption keys, your data will remain securely encrypted. Even from the NSA!

The feature was originally implemented as an increased security and privacy option for users who wanted to make sure that even if the disks were stolen right out of the secure, locked, video monitored data center, their data would still be totally inaccessible by the bad guys.  But it also works on the “good guys.”  Or the “good bad guys.”  Or however you classify the analysts as No Such Agency.

While this option provides a powerful method of keeping your data secure from others, you do have to make sure that you do not forget your password. If you forget your password, even ElephantDrive will not be able to help recover your data because ElephantDrive doesn’t know your password either (we only know a hash that is generated by your password that we use to verify your account).

You can read more detailed breakdown of how “Personal Encryption Keys” work to encrypt data.

 

security

ElephantDrive App for Drobo 5N NAS!

Lo and behold, ElephantDrive is now available on Drobo 5N NAS! We are excited to announce the brand new ElephantDrive App for Drobo 5N NAS device.

Drobo 5N NAS is the newest NAS platform that ElephantDrive is now available on. Drobo users can now securely backup their important data to the cloud directly from the NAS itself. ElephantDrive is continuing to progress its goal of providing cloud backup, sync, and file sharing features to consumers and IT professionals working across different NAS platforms.

The ElephantDrive app is available for installation in the Drobo Apps section. It takes less than two minutes to set up an ElephantDrive account and get your backups running. Drobo users can sign up for an ED account directly from the Drobo Dashboard (see steps here) or from the ED-Drobo page. All new Drobo users will get a 50GB for 30 day FREE trial account. Larger storage plans are also available for as low as $9.95/month. You can check out all ED plans on  ElephantDrive plans page.

You can learn more about the ED – Drobo integration here or to get started, contact our support team at support@ElephantDrive.com.

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